Initiative | Macmillan Education

Initiative is a two-level course for upper-secondary students.

Working alongside the design and editorial staff at Macmillan, lovely people, we developed the Initiative 'i'con. This was used playfully throughout the course to reinforce the strong visual identity. Clean graphics and bold colours were aligned with distinctive typography to further strengthen the look.

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We designed the style for all components in the series and managed page production for the Student Books, Skills Trainers, and Workbooks.