Lifestyle is designed to meet the everyday language requirements of people who need to learn English for work, travel and socialising.

Sometimes, we're asked to produce rough cover ideas and concepts to kickstart a new series and this was the case for Lifestyle. Initially, some of our designs fell flat, some were considered too out-there, but one in particular sparked an idea. The in-house design team at Pearson took the Barcelona chair and used this as the stage for a series of photograhs which feature on each of the covers. A really good example of publisher/agency collaboration.

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Subsequently, we went on to set the templates and create page production for two levels of the coursebook.